Preview
Filing # 195121852 E-Filed 03/29/2024 05:30:59 PM
IN THE CIRCUIT COURT OF THE 11TH
JUDICIAL CIRCUIT IN AND FOR
MIAMI-DADE COUNTY, FLORIDA
COMPLEX BUSINESS LITIGATION
DIVISION
VIVINT, INC., a Utah corporation; VIVINT
SMART HOME, INC., a Delaware
corporation; and SMART HOME PROS, Case No.
INC., a Utah corporation,
Plaintiffs,
Vv
SOLAR PROS LLC, a Delaware company;
RYAN MADDEN; ROCKY NIGER;
LAWRENCE HOWARD; RICHARD
NIGER; JOSEPH NIGER; LIAM
BRENNAN; SAMUEL HERNANDEZ; and
ANDREA ROVAYO,
Defendants.
COMPLAINT
Plaintiffs Vivint, Inc., Vivint Smart Home, Inc., and Smart Home Pros, Inc. (collectively,
“Vivint”) hereby file this action against Defendants Solar Pros LLC (“Solar Pros”) and Ryan
Madden, Rocky Niger, Lawrence Howard, Richard Niger, Joseph Niger, Liam Brennan, Samuel
Hernandez, and Andrea Rovayo (collectively, the “ Individual Defendants,” and, with Solar Pros,
“Defendants”), and allege as follows.
NATURE OF THE ACTION
1 This is an action to stop a corporate raid orchestrated by Defendant Solar Pros to
unlawfully steal Vivint’s sales representatives, to usurp Vivint’s direct-to-home solar panel sales
business, and to damage Vivint’s ability to compete in the solar space.
2. With the assistance of the Individual Defendants—all former managers within
Vivint’s salesforce—Solar Pros executed a mass raid of over sixty Vivint sales representatives.
Sales representatives are the lifeblood of direct-to-home solar sales, making this a blatant attempt
to gut Vivint’s ability to compete.
3 Defendants’ efforts to cripple Vivint’s business in Florida by raiding its salesforce
are intentional, unlawful, and ongoing. Defendants have gone so far as to publicly taunt Vivint
about their ongoing breaches. Defendant Ryan Madden, for instance, recently posted an
Instagram story boasting about the success of his sales region at Solar Pros and threatening:
“Your reps will be here soon.” Solar Pros, for its part, has made light of its raid, posting a story
on its Instagram account purporting to show the futility of Vivint “trying to stop their sales org
from coming to” Solar Pros, complete with a cry-laughing emoji (@). (capitalization removed).
4 Defendants’ raid is multifaceted. First, Solar Pros recruited Madden, who
thereafter solicited Rocky Niger. Both Madden and Niger were high-level managers at Vivint.
Using their influence as sales leaders at Vivint, Madden and Niger helped Solar Pros solicit
additional sales managers and sales representatives, including those within their downlines, i.e.,
the group of lower-level sales leaders and sales representatives that they managed. Solar Pros
then flew many of these Vivint sales leaders out to meet with high-level leadership at Solar Pros,
including Tyler Jackson, the President of Sales at Solar Pros.
5 Having successfully solicited a number of high-level sales leaders from Vivint,
Solar Pros continued its corporate raid through a sales “blitz,” i.e., an organized door-to-door
sales event in which a sales team travels to a single location for a concentrated multi-week sales
effort. Defendants Madden and Rocky Niger used their positions as sales leaders at Vivint to
organize a blitz for a group of dozens of sales representatives. Although advertised as a blitz to
sell for Vivint, on the eve of the blitz, the attendees were informed by Madden and Niger that
they were leaving Vivint and that the blitz was actually a sales blitz for Solar Pros.
6 When the attendees arrived, they were instructed to block the phone numbers of
Vivint’s regional managers and to turn off their devices. They were then presented with a formal
slideshow presentation filled with falsehoods and disparagement of Vivint and its sales leaders.
Madden and Niger then attempted to recruit the sales representatives to Solar Pros and instructed
them to sell for Solar Pros, not Vivint, while on the blitz. Some of these Vivint sales
representatives were still wearing their Vivint attire.
7 Defendants Madden and Rocky Niger continued their solicitation efforts, setting
up multiple lunches that, unbeknownst to the Vivint sales representatives who were agreeing to
meet with them, were actually Solar Pros recruitment meetings, where Madden and Niger
showed a presentation disparaging Vivint and soliciting sales representatives to join Solar Pros.
8 Solar Pros is making a concerted effort not only to poach key Vivint sales leaders,
but also to use their successful recruitment of sales leaders to recruit more junior sales
representatives who report to those sales leaders within their downlines. Solar Pros has offered
lucrative bonuses to sales leaders to incentivize them to recruit their downlines to Solar Pros. As
a result, Solar Pros has stolen major portions of Vivint’s salesforce wholesale, from senior
managers down to entry-level sales representatives. For instance, nearly twenty sales
representatives from Rocky Niger’s downline are known to have left Vivint for Solar Pros.
9 Solar Pros and the Individual Defendants have relied heavily on social media,
both to overtly solicit additional Vivint sales representatives and to sell Vivint sales
representatives on the idea that they will make more sales, and make correspondingly higher
commissions, selling for Solar Pros than they could selling for Vivint.
10. For instance, Defendant Rocky Niger has openly boasted about his work for Solar
Pros and recruited for Solar Pros on his Instagram account, despite being subject to non-compete
and non-solicitation restrictions with Vivint. Among other things, Niger re-posted an Instagram
story boasting of “$100k in a week and . . . just getting started” with an overt solicitation stating:
“We are hiring if you wanna see how you can get on this train” and instructing representatives to
“DM here,” tagging Solar Pros’, Madden’s, and Niger’s Instagram accounts. Niger similarly re-
posted an Instagram story boasting that his team generated $1.3 million in commissions in just
nine days with another message that Solar Pros is hiring. Niger’s Instagram stories are full of
similarly improper solicitations and detailed descriptions of the commissions purportedly earned
by Vivint sales representatives after joining Solar Pros.
11. The other Individual Defendants have similarly used social media to solicit sales
representatives and boast about the high commissions at Solar Pros. For instance, Defendant
Lawrence Howard shared an Instagram story boasting “100+ accts week 2 in the biz” with the
message: “INTERESTED? DM ME.” Defendant Liam Brennan similarly shared Instagram
stories inviting sales representatives to “Come be apart [sic] of greatness!” and detailing an
upcoming blitz trip with the note “OUT WITH THE OLD IN WITH THE NEW.” To this,
Brennan added the message: “Hmu [hit me up] to run it up lady & gentssss”’—an overt
solicitation for sales representatives to contact Brennan if they wanted to participate in the Solar
Pros blitz trip.
12. Despite these numerous social media posts boasting high sales and huge
commissions, the Individual Defendants have been unable to prove these advertised sales and
commissions are legitimate, and sales representatives that Defendants have solicited have
admitted that Solar Pros told them to post about sales that had, in reality, already fallen through
and commissions that they would never actually earn.
13. These solicitation efforts have resulted in over sixty sales representatives moving
from Vivint to Solar Pros, despite having already signed employment agreements with Vivint for
the 2023-2024 sales season. Most of these sales representatives never formally resigned from
Vivint or gave any notice that they are now selling for Solar Pros. Rather, Vivint learned about
their departures primarily from social media.
14. Defendants’ actions violate numerous contractual and common law duties owed
by the Individual Defendants and constitute tortious interference and unfair competition. As
Solar Pros knows (and as is industry standard), every Vivint sales representative was subject to
enforceable restrictive covenants, including non-compete and/or non-solicitation restrictions.
Moreover, each of the Individual Defendants owed a common law duty of loyalty not to solicit
Vivint sales representatives to work for a competitor, not to compete against Vivint, and not to
otherwise take disloyal actions against Vivint. But to entice the breaches, Solar Pros promised
greater compensation and funds to cover the legal fees to fight the inevitable lawsuit that would
ensue.
15. Vivint brings this action seeking permanent injunctive relief to halt Defendants’
ongoing unlawful conduct and to obtain damages for those quantifiable injuries Vivint has
suffered.
PARTIES
16. Plaintiff Vivint, Inc. is a Utah corporation, and its principal place of business is
4931 North 300 West, Provo, Utah 84604.
17. Plaintiff Vivint Smart Home, Inc. is a Delaware corporation, and its principal
place of business is 4931 North 300 West, Provo, Utah 84604.
18. Plaintiff Smart Home Pros, Inc. (“SHP”) is a Utah corporation, and its principal
place of business is 4931 North 300 West, Provo, Utah 84604. SHP is an affiliate of Vivint, Inc.
and Vivint Smart Home, Inc.
19. Defendant Solar Pros is a Delaware company with its principal place of business
in Arizona.
20. Defendant Ryan Madden is an individual who resides in Tampa, Florida. Ryan
Madden began working for Vivint in 2013. In 2017, Madden resigned from Vivint. He returned
to Vivint about a year later and continued to work as a Sales Manager until resigning again in
January 2023. He signed his last employment contract with Vivint for the 2022-2023 sales
season on October 21, 2022. This employment contract included a non-solicitation provision.
See infra § 99. For the 2020-2021 and 2021-2022 sales seasons, Madden was paid over
7
21. Defendant Rocky Niger! is an individual who resides in Tampa, Florida. Niger
began working for Vivint in 2015. At the time of his departure, Niger was a Sales Manager and
one of Vivint’s highest earners at the manager level. For the 2021-2022 and 2022-2023 sales
seasons, Niger was paid over SJ. On October 3, 2023, Niger signed an employment
contract with Vivint for the 2023-2024 sales season. This employment contract included a non-
solicitation provision. See infra {99. In or around November 2023, Niger left Vivint and started
selling for Solar Pros.
1 Rocky, Richard, and Joseph Niger are all siblings and are each defendants in this action.
22. Defendant Lawrence Howard is an individual who resides in Tampa, Florida.
Howard began working for Vivint in 2020. At the time of his departure, Howard was a Sales
Manager. For the 2021-2022 and 2022-2023 sales seasons, Howard was paid over Sq
On October 2, 2023, Howard signed an employment contract with Vivint for the 2023-2024
sales season. This employment contract included a non-solicitation provision. See infra § 99. In
or around December 2023, Howard left Vivint and started selling for Solar Pros.
23. Defendant Richard Niger is an individual who resides in Valrico, Florida. Niger
began working for Vivint in 2015. At the time of his departure, Niger was a Sales Manager. For
the 2021-2022 and 2022-2023 sales seasons, Niger was paid over $M]. On September 2,
2023, Niger signed an employment contract with Vivint for the 2023-2024 sales season. This
employment contract included a non-solicitation provision. See infra J 99. In or around
December 2023, Niger left Vivint and started selling for Solar Pros.
24. Defendant Joseph Niger is an individual who resides in Saint Petersburg, Florida.
Niger began working for Vivint in 2016. At the time of his departure, Niger was a Sales
Manager. For the 2021-2022 and 2022-2023 sales seasons, Niger was paid over SJ. On
September 2, 2023, Niger signed an employment contract with Vivint for the 2023-2024 sales
season. This employment contract included a non-solicitation provision. See infra § 99. In or
around December 2023, Niger left Vivint and started selling for Solar Pros.
25. Defendant Liam Brennan is an individual who resides in Seminole, Florida.
Brennan began working for Vivint in 2019. At the time of his departure, Brennan was a Sales
Manager. For the 2021-2022 and 2022-2023 sales seasons, Brennan was paid over Sq
On October 6, 2023, Brennan signed an employment contract with Vivint for the 2023-2024
sales season. This employment contract included a non-solicitation provision. See infra § 99. In
or around December 2023, Brennan left Vivint and started selling for Solar Pros.
26. Defendant Samuel Hernandez is an individual who resides in Middletown,
Delaware. Hernandez began working for Vivint in 2020. At the time of his departure,
Hernandez was a Sales Manager. For the 2021-2022 and 2022-2023 sales seasons, Hernandez
was paid nearly $M. On September 2, 2023, Hernandez signed an employment contract
with Vivint for the 2023-2024 sales season. This employment contract included a non-
solicitation provision. See infra § 99. In or around December 2023, Hernandez left Vivint and
started selling for Solar Pros.
27. Defendant Andrea Rovayo is an individual who resides in Miami, Florida.
Rovayo began working for Vivint in 2017. At the time of her departure, Rovayo was a Sales
Manager. For the 2021-2022 and 2022-2023 sales seasons, Rovayo was paid over Sq
On September 20, 2023, Rovayo signed an employment contract with Vivint for the 2023-2024
sales season. This employment contract included a non-solicitation provision. See infra § 99. In
or around January 2024, Rovayo left Vivint and started selling for Solar Pros.
JURISDICTION AND VENUE
28. This Court has subject matter jurisdiction over this action because the amount in
controversy exceeds $750,000, exclusive of interest, costs, and attorneys’ fees.
29. Jurisdiction is proper in Florida because (a) Ryan Madden, Rocky Niger,
Lawrence Howard, Richard Niger, Joseph Niger, Liam Brennan, and Andrea Rovayo all reside
in Florida, (b) all of the Individual Defendants were based in Florida during their employment
with Vivint and thus engaged in substantial and not isolated activity within Florida, (c) all of the
Individual Defendants breached their employment contracts with Vivint in Florida by failing to
perform acts required by their employment contracts to be performed in Florida, (d) Solar Pros
engaged in substantial and not isolated activity within Florida, (e) Solar Pros engaged in business
within Florida giving rise to the causes of action herein, (f) the unlawful and tortious acts giving
rise to the causes of action herein, including the unlawful acts committed by Solar Pros, occurred
in Florida, and (g) damages arising from Solar Pros and the Individual Defendants’ acts were
sustained in Florida. In addition, Solar Pros is registered to conduct business in Florida, and has
conducted such business in Florida, thereby invoking the benefits and protections of Florida’s
laws.
30. Venue is proper in Miami-Dade County pursuant to Sections 47.011, 47.021,
47.041, and 47.051 of the Florida Statutes because (a) an Individual Defendant, Andrea Rovayo,
resides in this County and there is no singular County where all Defendants reside, (b) Solar Pros
has agents and/or representatives in Miami-Dade County, and (c) the causes of action at issue
arose in Miami-Dade County.
31. This case is properly assigned to the Complex Business Litigation Division of the
Eleventh Judicial Circuit given the large number of parties involved in this action, the
employment-related agreements and relevant terms and conditions at issue, and because Vivint
seeks, among other things, injunctive relief to preclude the Individual Defendants from
continuing to breach their contractual and fiduciary obligations to Vivint and to prevent Solar
Pros from tortiously interfering with Vivint’s rights under those agreements. For purposes of the
Complex Business Litigation Division, the amount in controversy exceeds $750,000, exclusive
of interest, costs, and attorneys’ fees.
FACTUAL BACKGROUND
32. Established in 1999, Vivint is a leading seller of smart home, security, and solar
installation products and serves roughly two million subscribers. Vivint operates across the
United States, including in Florida, where it has physical offices (including in Miami) and where
many of its sales representatives are based.
33. Vivint offers its customers a range of Vivint “Smart Home” products and
services, such as smart cameras, locks, lights, thermostats, garage door controls, systems to track
energy use and efficiency, and a host of safety and security sensors. Vivint’s focus is on
providing its customers with an integrated smart home platform and operating system that
optimizes operations across customers’ devices.
34. Vivint also offers, through its relationships with third-party installers, a variety of
residential solar-energy products and services, such as energy-generating photovoltaic panels,
solar batteries to store that energy, and the technology needed to convert a customer’s solar
energy into usable power.
35. Solar Pros operates in the same solar-energy market as Vivint and directly
competes with Vivint. Both market and sell residential solar, battery storage, and energy
services throughout the United States, including in many of the same regional markets, and cater
to the same customer base.
36. Both Vivint’s and Solar Pros’ solar sales operations include substantial door-to-
door operations. The success of door-to-door sales hinges on the size and strength of a
company’s salesforce, making sales representatives—the primary point of contact between
customers and the company—the lifeblood of the door-to-door sales business. While the
Individual Defendants are all veteran sales representatives who worked at Vivint for many years,
10
most sales representatives only stay for a few years and do not reach the Individual Defendants’
level of seniority. Vivint expends significant time and resources training its sales
representatives, particularly its veteran sales leaders like the Individual Defendants. Vivint’s
sales organization operates as a collection of teams, referred to as downlines, with sales leaders
like the Individual Defendants managing downlines, which can include hundreds of sales
representatives. While the entire salesforce is responsible for making sales, sales leaders like the
Individual Defendants have unique responsibilities, including overseeing and managing their
downlines. There is a sense of loyalty within these teams, particularly from the downline to their
manager and more senior leadership.
37. In March 2023, Vivint was acquired by NRG Energy, Inc.
I Solar Pros’ Scheme to Raid Vivint’s Salesforce
38. In 2023, Solar Pros began to implement a scheme to raid Vivint’s salesforce by
soliciting high-level sales managers and sales representatives. To date, Solar Pros, with active
assistance of the Individual Defendants, has poached over sixty of Vivint’s sales representatives,
including many members of Vivint’s sales leadership.
39. Solar Pros’ raid began with its recruitment of Ryan Madden. After moving to
Solar Pros, Madden helped Solar Pros successfully solicit Rocky Niger. Niger joined Vivint in
2015 after being recruited by Madden and, thereafter, worked for Vivint as part of Madden’s
downline. Solar Pros paid Niger $3 million in bonuses plus equity in Solar Pros to leave Vivint
for Solar Pros (which he split with Madden). Solar Pros also committed to covering legal fees
for any litigation resulting from his move to Solar Pros, demonstrating Solar Pros’ knowledge
that Vivint’s sales representatives (including Niger) were subject to restrictive covenants
precluding them from competing against Vivint and/or soliciting Vivint sales representatives.
11
40. Following Solar Pros’ successful solicitation of Madden and Rocky Niger, both
high-level sales managers at Vivint, Solar Pros continued its solicitation of Vivint’s salesforce by
targeting other members of Vivint’s core sales leadership, knowing that the successful
solicitation of a sales leader would facilitate an easier solicitation of that sales leader’s downline.
41. Madden and Rocky Niger helped Solar Pros target Vivint’s sales leadership, who
Solar Pros then flew out to Texas and Arizona to meet with high-level leadership at Solar Pros,
including Tyler Jackson, the President of Sales.
42. Following these initial solicitations, Solar Pros—with the help of Ryan Madden,
Rocky Niger, and other Vivint sales representatives who had been solicited—continued its raid,
using the pretense of a Vivint sales “blitz” to lure current Vivint sales representatives to Solar
Pros. A “blitz” is a common event in the sales industry, during which members of a sales team
travel to a particular location to sell door-to-door for a discrete period of time. Blitzes are
regularly planned at Vivint prior to the start of the main summer sales season, which spans from
April through September.
43. Under the pretense of a Vivint sales blitz, Solar Pros, Madden, and Rocky Niger
arranged for Vivint sales representatives to travel to Port Charlotte, Florida on or around
December 11, 2023. In reality, this purported sales blitz was actually a coordinated recruitment
event orchestrated by Solar Pros, Madden, and Niger, designed to solicit Vivint sales
representatives to join Solar Pros. The expenses for this blitz were paid for by Madden and
Niger.
44. Most of the Vivint sales representatives invited to the blitz were not informed of
Solar Pros’ involvement or that the blitz was actually a recruitment event until a day or two
12
before they were scheduled to start the blitz. Some sales representatives were not informed until
after they were already on their way to the blitz.
45. After successfully executing this bait-and-switch and luring the Vivint sales
representatives to Port Charlotte, Solar Pros, Madden, and Rocky Niger, among others,
proceeded to solicit the Vivint sales representatives to join Solar Pros and prepared them to sell
for Solar Pros, rather than Vivint, while on the blitz. Meanwhile, many of the Vivint sales
representatives in attendance were in their Vivint sales uniforms, with their Vivint-issued iPads,
as they had been prepared to go door-to-door to sell for Vivint.
46. In making their pitch, Solar Pros and Madden and Rocky Niger disparaged Vivint,
making false allegations about Vivint’s business and merger with NRG, including through the
use of a full slideshow presentation disparaging Vivint and encouraging a switch to Solar Pros.
This presentation falsely reported that Vivint was going downhill, that Vivint wanted to get rid of
door-to-door sales, and that, accordingly, sales representatives should move to Solar Pros
because their jobs at Vivint were in jeopardy. The presentation also disparaged high-level Vivint
sales leaders. The sales representatives were also falsely told that Vivint did not pay sales
representatives their full commissions.
47. In an attempt to conceal these solicitations from Vivint, the Vivint sales
representatives in attendance were instructed to block the phone numbers of Vivint’s regional
managers. Attendees were also cautioned against sharing their location, which could have
prompted a visit from Vivint senior management when they became unable to get into contact
with the attendees. The sales representatives were further instructed to turn off their Vivint-
issued iPads and sign out of Street Genie, a proprietary Vivint sales tool. This instruction was
also intended to hide the sales representatives’ location and activities from Vivint.
13
48. The sales representatives were then pushed to sign up for the sales tools used by
Solar Pros’ sales representatives so they could start selling for Solar Pros on the blitz.
49. The bait-and-switch was a success. Many of the Vivint sales representatives who
showed up for the blitz—despite having already signed employment agreements to sell for
Vivint for the 2023-2024 sales year—agreed to sell for Solar Pros on that trip and made sales for
Solar Pros.
50. Solar Pros’ and the Individual Defendants’ solicitation efforts were not confined
to this sales blitz. In Mid-December 2023, a Vivint sales leader who had already signed an
employment agreement for the 2023-2024 sales season was invited to lunch in Tampa, Florida
by Rocky Niger. Unbeknownst to this sales leader, when he showed up to lunch with Niger,
Madden was there and it became immediately clear that Niger and Madden intended this to be a
recruitment meeting, in an overt attempt to solicit both him and his downline. The sales leader
was shown the same presentation used at the blitz, see supra 4 46, presented on a laptop brought
to the lunch by Madden. Defendants’ attempted solicitation of this sales leader was
unsuccessful. Other Vivint sales representatives have been lured into similar meetings by the
Individual Defendants, where they have also been pushed to join Solar Pros.
51. The Individual Defendants have also flown sales representatives out to Las Vegas,
Nevada to meet with executives from Solar Pros and to further their solicitation efforts.
52. Solar Pros and the Individual Defendants are also utilizing social media to reach
Vivint sales representatives and solicit them to join Solar Pros. For example, social media posts
from the Individual Defendants repeatedly brag about the number of sales former Vivint sales
representatives have made and commissions they have brought in while selling for Solar Pros,
14
and simultaneously advertise that Solar Pros is hiring, inviting others to “[c]ome be apart [sic] of
greatness!” and to “DM” (direct message) them for hiring. See infra {§ 72, 74, 78, 80.
53. One of the solicitation tactics being used in these social media posts is the
promotion of unsupported claims of huge sales and high earnings in an attempt to persuade
Vivint sales representatives to leave for Solar Pros. See infra §§ 72, 74, 78, 80, 86. These
claimed sales and corresponding earnings are grossly overstated, including because they do not
account for the fact that a substantial percentage of solar sales do not ultimately get completed
because the customer backs out before installation. Regardless of whether sales representatives
have actually earned anything yet, newly-solicited sales representatives are being instructed by
Solar Pros to post claims of successful sales and high earnings to their social media platforms to
further Solar Pros’ solicitation efforts.
54. For instance, one sales representative who Solar Pros solicited from Vivint was
instructed to post on Instagram that she made $14,000 during her first week selling for Solar
Pros. The sales representative later privately reported that the account she had been referencing
was cancelled, and she would not earn anything based on that reported “sale.”
55. This is yet another dishonest tactic being used by Solar Pros and the Individual
Defendants to solicit Vivint’s salesforce and encourage Vivint’s sales representatives to breach
their contractual and fiduciary obligations to Vivint. In fact, the Individual Defendants have
been unable to offer any proof of these claimed earnings when prompted during their attempted
recruitment of Vivint sales representatives.
56. Solar Pros is also advertising that certain Vivint sales representatives are leaving
for Solar Pros when in fact those sales representatives remain with Vivint and have not made a
commitment to join Solar Pros.
15
57. In all, Vivint has identified over sixty sales representatives who have left Vivint
and are now working for Solar Pros. The majority of these sales representatives never formally
resigned or gave Vivint notice of their departure. Rather, Vivint has learned that they are now
working for Solar Pros predominantly through the dozens of social media posts from the
Individual Defendants, and others, promoting Solar Pros.
58. For instance, Rocky Niger posted an Instagram post featuring former Vivint sales
representatives Austin Chambers (@chambersaustinblake) and Chris Ahrens (@yepchrisahrens)
selling for Solar Pros. Similarly, Niger shared an Instagram post listing the “TOP CLOSERS”
for Solar Pros on or around January 12, 2024 with the message “[t]he boys are up!!,” including
Chris Ahrens, Hunter Holland, Martin Makowski, and Maxwell Joos—all former Vivint sales
representatives.
=
ls (ay
hi
ie
‘a
= 4,
ys are:
he
ne
«HUNTER NEILSON
| dy i ‘MAXWELL OOS
59. These solicitations are ongoing. Social media continues to be heavily utilized by
the Individual Defendants. For instance, Rocky Niger recently shared an Instagram story
advertising $40,000 in purported commission with the message: “If you’re interested in a new
16
job lmk!” Additionally, Madden posted on Instagram advertising the success of his sales region
at Solar Pros and stating: “Your reps will be here soon.”
fh os P Vialeneeiae a en
Pets
Lite]
le] TR |
CS
ee an
Dhol Tle Pa)
ie e-tel tlm iiie4
tee ie dc) 4
Pr teMoleleR el) 7B eer
60. When it conspired with the Individual Defendants to solicit Vivint’s sales
representatives, Solar Pros was aware of the restrictive covenants such sales representatives were
bound by. Not only are such restrictive covenants standard within the sales industry, but Solar
Pros has been sued for a corporate raid involving claimed breaches of such restrictive covenants
by another company within the industry as recently as last year.
17
61. Despite this, Solar Pros has made light of its raid, posting an image on Instagram
purporting to show the futility of Vivint “trying to stop their sales org from coming to” Solar
Pros, complete with a cry-laughing emoji (@). (capitalization removed).
Ree es ord
elasite
S00) a1; aS
asc] e) iin CML)
Le] SMe)
—
ess
Pr
|
I. The Individual Defendants’ Participation in the Solicitation
62. As detailed below, each of the Individual Defendants participated in Solar Pros’
solicitation in violation of the non-solicitation covenants in their respective employment
agreements. These solicitations began after many of the Individual Defendants had already
signed their Vivint employment agreements for the 2023-2024 sales season. The Individual
Defendants began soliciting Vivint sales representatives to join Solar Pros while they were still
employed by and selling for Vivint.
63. The Individual Defendants took these actions at the instruction of Solar Pros,
which, after soliciting each of the Individual Defendants, instructed each of the Individual
Defendants to solicit other Vivint sales representatives, including other managers and sales
representatives within each of their respective downlines. Solar Pros incentivized participation
18
in these solicitation efforts by offering bonuses to managers who brought sales representatives
within their downline over to Solar Pros.
64. The Individual Defendants are currently working for Solar Pros in direct-to-home
sales and continue to solicit Vivint sales representatives to terminate their employment with
Vivint and to sell for Solar Pros instead.
A Defendant Ryan Madden
65. Madden actively participated in the solicitation of other Vivint sales
representatives in violation of his contractual obligations to Vivint. Madden led the raiding,
including by (a) recruiting Rocky Niger in or around November 2023, (b) funding and hosting a
blitz trip to recruit Vivint sales representatives to Solar Pros, (c) recruiting Vivint sales
representatives at private lunches, (d) sharing PowerPoint presentations to persuade Vivint sales
representatives to leave for Solar Pros, (e) coordinating meetings between executives at Solar
Pros and Vivint sales representatives, and (f) promoting switching to Solar Pros on social media.
19
66. An Instagram story posted by Madden confirms that Madden recruited Rocky
Niger to Solar Pros in or around November 2023. In the Instagram story, Madden posted a photo
of Rocky Niger captioned “WELCOME TO THE PROS,” which tagged “@thealphapros.”
“@thealphapros” is an Instagram account believed to be managed or controlled by Madden’s
“Alpha” team at Solar Pros.
CS
pete ai
by
200%,
sin
67. Madden also orchestrated, and funded, the above-referenced Port Charlotte blitz
and recruitment lunches, where he actively solicited current Vivint sales representatives,
instructed current Vivint sales representatives to sell for Solar Pros, and disparaged NRG, Vivint,
and Vivint sales leaders. See supra §§ 42-50. He also helped solicit Vivint sales leaders by
helping organize a trip to Texas and Arizona, and another trip to Las Vegas, for Vivint sales
leaders to meet with high-level leadership at Solar Pros. See supra §§ 41, 51.
B. Defendant Rocky Niger
68. Nearly twenty sales representatives from Rocky Niger’s downline have left Vivint
for Solar Pros.
20
69. Leveraging his managerial role at Vivint, Rocky Niger also led the raiding,
including by (a) funding and hosting a blitz trip to recruit Vivint sales representatives to Solar
Pros, (b) recruiting Vivint sales representatives at private lunches, (c) sharing PowerPoint
presentations to persuade Vivint sales representatives to leave for Solar Pros, (d) coordinating
meetings between executives at Solar Pros and Vivint sales representatives, and (e) promoting
switching to Solar Pros on social media.
70. Rocky Niger orchestrated, and funded, the above-referenced Port Charlotte blitz
and recruitment lunches, where he actively solicited current Vivint sales representatives,
instructed current Vivint sales representatives to sell for Solar Pros, and disparaged NRG, Vivint,
and Vivint sales leaders. See supra §{§ 42-50. He also helped solicit Vivint sales leaders by
helping organize a trip to Texas and Arizona, and another trip to Las Vegas, for Vivint sales
leaders to meet with high-level leadership at Solar Pros. See supra J 41, 51.
71. Over the last several months, Rocky Niger has continued his recruitment efforts
for Solar Pros over social media, despite being subject to non-solicitation restrictions with
Vivint. Many of the Instagram stories posted and shared by Rocky Niger openly solicit sales
representatives to join Solar Pros, while accompanied by reports of purported huge sales and
corresponding high commissions earned by former Vivint sales representatives while selling for
Solar Pros.
72. For instance, Rocky Niger re-posted an Instagram story boasting of “$100k in a
week” with an overt solicitation stating: “We are hiring if you wanna see how you can get on this
train.” This was followed by a note saying “Hiring... DM here” and then immediately tagging
Solar Pros and his and Ryan Madden’s Instagram accounts as the contacts for hiring at Solar
Pros. He also re-posted a “scoreboard” boasting about his team purporting to generate $3.8
21
million in revenue and $1.3 million in commission in only nine days and tagging “@solar_pros.”
Niger added a “WE ARE HIRING!” sign to the post. Further, in an Instagram story, later shared
by Liam Brennan, Niger posted the following solicitation: “WE ARE EMPIRE. Come be apart
[sic] of greatness!” In the same post, Niger claimed that his team had “[c]rushed 100 accounts
Week 2 in the game.”
4) @
ECPSESy pees) ROT R
$100k
in a week and
Wm just getting started.
We are hiring
if you —
wanna
see how you can 1 a aa
get on this train --=2= CT ET ers
Q serene 1” Bee ut
—- <= --
w “
se
wre
”
In 9-days
~
&$3-8MILLIONin
noc mn
7 sntva scase
a
8 Samat nat &S1.3MILLIONin
_Hiring.DM here...
aa
COMMISSION}!
Ssolar.pros Grockyniger
@i_aint_madd @solar.pros
OD serrang 6
22
2. Rocky Niger also advertised upcoming Solar Pros’ sales blitzes, sharing posts
inviting sales representatives to “DM for a spot” and to “DM me to schedule an interview” “[i]f
interested in joining the movement.”
ro Fr
Ds a aa
nna: PA
YC lala
esi)
IGH a)
ert Selah |
. 5 aaa
IT 13)
aa byt
a
fay =
» = LLL
PME eR lla elul Cd
LBs) ey) ec eee
a re)
VILLA V4h
23
TA. Rocky Niger also promoted the purported successes of former Vivint sales
representatives who moved to Solar Pros. For instance, Rocky Niger shared Instagram stories
from former Vivint sales representatives reporting on their “first week” at Solar Pros. Niger also
shared an Instagram story from former Vivint sales representative Martin Makowski, stating he
was “14Th in the Region!!” for Solar Pros.
aC
So r |
i ee ed ee
a wav
ee
|
as
a
es
|
peer
~Oe
75. Additionally, as referenced above, see supra J 58, Niger also shared an Instagram
story on Solar Pros’ “TOP CLOSERS,” including Makowski as well as former Vivint sales
representatives Chris Ahrens, Hunter Holland, and Maxwell Joos. Also as referenced above, see
supra § 58, Niger shared the purported sales success from other Vivint sales representatives
during a blitz in Tampa, Florida. These posts also contributed to the narrative of purported high
sales and high commissions at Solar Pros, intended to drive Vivint sales representatives to Solar
Pros.
76. Rocky Niger is also featured in promotional videos shared on Solar Pros’
Instagram account.
24
Cc. Defendant Lawrence Howard
77. Multiple sales representatives within Howard’s downline have left Vivint for
Solar Pros.
78. Howard openly recruited for Solar Pros on his Instagram account
(@large_meetch) in violation of his contractual obligations. For example, he shared a post from
Chris Ahrens—a former Vivint Assistant Sales Manager who had been solicited to join Solar
Pros—similar to a post shared by Rocky Niger, see supra § 72, which boasted “100+ accts week
2 in the biz” with the message: “... INTERESTED? DM ME.” Howard also shared Ahrens’s
post regarding the Solar Pros “scoreboard,” stating: “In 9 days our team generated: $3.8
MILLION in revenue $1.3 MILLION in COMMISSION!!”
cece
Scoreboard
P