On July 14, 2018 a
Exhibit,Appendix
was filed
involving a dispute between
Ellyn Berk,
Pamela Goldstein,
Paul Benjamin,
Tony Berk,
and
Houlihan Lawrence Inc.,
for Commercial Division
in the District Court of Westchester County.
Preview
FILED: WESTCHESTER COUNTY CLERK 05/14/2019 05:40 PM INDEX NO. 60767/2018
NYSCEF DOC. NO. 464 RECEIVED NYSCEF: 05/14/2019
EXHIBIT 63
FILED: WESTCHESTER COUNTY CLERK 05/14/2019 05:40 PM INDEX NO. 60767/2018
NYSCEF DOC.
7/11/2018 NO. 464 The Glasser Lipton Team at RECEIVED
Houlihan LawrenceNYSCEF: 05/14/2019
Glasser Lipton
| The
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AASSER LIP ON
HOME ABOUEW| MAP SE R R E IC S _TOjNN GUIDES |ÏG
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FOR SELLERS
Service & Experience + Unique Offerings + Houlihan Lawrence Network
• Over 50+ years • Floor plans • Team responsible for 60% of
combined experience home sales dedicated to selling
• Single
your home
• 24/7 service Property
provided by team of 3 Websites
professionalS
• Full time marketing Complimentary
professional staging
The Glasser Lipton Group has an exceptionally deep track record of getting listingssold for the highest possible
clients'
price within our desired time frames. By combining our individual talents and backgrounds with the
resources only available at Houlihan Lawrence, we are able to provide outstanding representation and service.
We understand that selling your home is often a very emotional and stressful process. Your home holds memories
of many milestones. It is also
most likelyyour most substantial financial asset. Our role is toachieve your goals in a
seamless process, as outlined below:
1. InitialConsultaion
We begin by discussing your goals, including financial and timing considerations. Are you looking to sellas soon
as possible or do you wish to stay inyour home through the end of the school year? Have you puchased another
homeg
We'll also determine optimal timing forrelease ofyour listinginto the market. Thiswill vary depending upon the
prevailing supply and demand inyour immediate area within your home's general price range.
2. Extensive Study of Your Home
The Glasser Lipton Group willcriticallyevaluate the current structure and conditions of your home. We'II identify
your home's fullpotential, as well as possible limitations. For instance, can the kitchen be expanded easily or is
your home already at the maximum coverage area permitted. Is there room for a pool? Can your property be
FILED: WESTCHESTER COUNTY CLERK 05/14/2019 05:40 PM INDEX NO. 60767/2018
7/11/2018 The Glasser Lipton
Team at HoulihanLawrence | TheGlasserLiptonTeam
NYSCEF DOC. NO. 464 RECEIVED NYSCEF: 05/14/2019
While your homeis being
prepared,we develop extensive
marketingmaterials
and arrange for distribution.
We
schedulea professional
photoshoot of your home
and compose a detailed
and compellingdescription
highlighting materials. A member
key selling points for inclusion in marketing of The Glasser Lipton Group
is always
present to direct
the shoot, thus ensuring optimal
results. We prepare
a full marketing
brochureof your home,
floor plans, virtual tours and
a single property
website.
Extensive online presence to our marketing
is central efforts. Once
the listing is submitted
to MLS,we providethe
broadestcoverage it through
by syndicating the Houlihan
Lawrence websiteas well as Reator.com,
Trulia.com,
NYTimes.com and
Zillow.com, more. Email campaigns
are employed brokers within the
to buyers and
extensively
community, New York City, the Tri-State Area.
We leverageSocial Mediato publish listing information
on
Facebook, Twitter and
Linkedln. And when our marketing
appropriate, includespostings on the Christies' and
Mayfairwebsites for international
distribution.
5. Our Network
We are proudto be a part of Houlihan
Lawrence, the market
leaderin lower Westchester
county,representing
60% of homesales andover four times the dollar volume
of its nearest competitor. we and
Collectively, our
colleagueshave developed an unrivaled client
proprietary base of buyers. Daily, each
of us is on high alert to
receiveinformation
on new listings to share with our respective
clients. The Glasser Lipton Group
subscribes to this
uniqueapproach, utilizing this platform
to promote our listings throughout
this powerful
broker network.
We also
leverageour extensive throughout
relationships the wider
broker community,inviting all brokers to show your
home to their buyers.
6. Superior Service
By workingas a group,
we are structured seamless 24/7 service, ensuring continual
to provide and
availability
responsiveness. We pride ourselves on providing
constantcommunicationwith our sellers to discuss new
developments or concerns,
sharing feedback
from potential
buyers andbrokers. Our ongoing
analyses enable
us to maintain
a constantpulse on market within various communities
conditions and points so that we can
price
advise our clients if situations arise whereshould be adjusted.
positioning
7. Evaluate offers and
Negotiations
An offer is more than just a dollar
amount. Sometimes the best offer does not have
the highest dollar
amount.
Based on years of experience,
we counselour Sellers on how to weigh
factors the strength
including of the offer,
of the Buyer and
credibility various terms and such as timing,
conditions, contingenciesand legal implications.
We will discuss strategies
in response to different
offers received, into account
taking the strength
of the offer and
real time market as well as our client's personal situation.
conditions,
8. Accepted Offer and Inspections
There are delicate
and critical
steps in keeping
a dealtogether.Drawing upon our years of successful deal
making,The Glasser Lipton Group will advise and
guideyou through which
the challenges can emerge at this
time.We will help you understand
whichitems, if any, identified
by the inspection
should be addressed.
As your
advocates,we are especially
careful
to use just the right language
and tone in all of our conversations
with the
counterparty, just as we do during
the negotiations.
The Glasser Lipton Group
possesses the communication
skillsand
sensitivity to response time which
are necessary to get to contract.
9. ContractExecution
Once all issuesare resolved,
the contractis signed first by the Buyer, most often
accompanied by a check for
10%of the purchaseprice, which
is deposited
into the Seller's attorney's
escrow account.The Seller then counter
signs the contract.
Contractssometimesincludeclauses stating that
the agreementis contingent
upon certain such as
conditions,
the Buyer being
ableto secure a mortgage.
Thisis known
as a Conditional
Contract.An unconditional
contract
does not contain
such clauses.
At this stage,
issuessometimesarise as a result of appraisals,
lenderrequirements
or title problems.
Although your
attorney you through
will lead the contract
phase of the transaction,
we are here to help save the deal
by
answeringyour questions, ensuring that you understand
the process and
to provide such
resources to help rectify
challenges.
10. The Closing
Althoughyour attorney most aspects
will handle leadingup to andthroughthe Closing, we'II still be here for you
to answer any questions and
help in any way we can.
http://www.glasserlipton.com/for-sellers/ 2/3
FILED: WESTCHESTER COUNTY CLERK 05/14/2019 05:40 PM INDEX NO. 60767/2018
7/11/2018 The Glasser Lipton
Team at HoulihanLawrence | TheGlasserLiptonTeam
NYSCEF DOC. NO. 464 RECEIVED NYSCEF: 05/14/2019
THE GLASSER LIPTON TEAM REAL ESTATE STAY CONNECTED
AT HOULIHAN LAWRENCE
ale
bil 1.4S
http://www.glasserlipton.com/for-sellers/ 3/3
Document Filed Date
May 14, 2019
Case Filing Date
July 14, 2018
Category
Commercial Division
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