Preview
FILED: WESTCHESTER COUNTY CLERK 10/01/2018 05:13 PM INDEX NO. 60767/2018
NYSCEF DOC. NO. 246 RECEIVED NYSCEF: 10/01/2018
EXHIBIT 63
FILED: WESTCHESTER COUNTY CLERK 10/01/2018 05:13 PM INDEX NO. 60767/2018
NYSCEF DOC.
7/11/2018 NO. 246 The Glasser Lipton Team at Houlihan Lawrence Glasser Lipton Team RECEIVED NYSCEF: 10/01/2018
| The
--
AASSER LIP ON A
HOME ABOUEW| MAP SE R R E IC S _TOjNN GUIDES |ÏG
NT_AC_
T_U S LO G |
FOR SELLERS
cRurs
Service & Experience + Unique Offerings + Houlihan Lawrence Network
SEARCH
Location
• Over 50+ years • Floor plans • Team responsible for 60% of
10583
combined experience home sales dedicated to selling
• Single
your home Bedrooms Any
• 24/7 service Property
provided by team of 3 Websites
Baths Any
professionalS
• Full time marketing Complimentary
Price Any Price
professional staging
Home Size Any Size
The Glasser Lipton Group has an exceptionally deep track record of getting listingssold for the highest possible Keywords
clients'
price within our desired time frames. By combining our individual talents and backgrounds with the
resources only available at Houlihan Lawrence, we are able to provide outstanding representation and service.
We understand that selling your home is often a very emotional and stressful process. Your home holds memories Search Reset
of many milestones. It is also
most likelyyour most substantial financial asset. Our role is toachieve your goals in a
seamless process, as outlined below:
1. InitialConsultaion FREE MARKE T
ANALYSIS
We begin by discussing your goals, including financial and timing considerations. Are you looking to sellas soon
as possible or do you wish to stay inyour home through the end of the school year? Have you puchased another
homeg Name
We'll also determine optimal timing forrelease ofyour listinginto the market. Thiswill vary depending upon the
Email *
prevailing supply and demand inyour immediate area within your home's general price range.
2. Extensive Study of Your Home
Interested in:*
U Email Alerts
The Glasser Lipton Group willcriticallyevaluate the current structure and conditions of your home. We'II identify
your home's fullpotential, as well as possible limitations. For instance, can the kitchen be expanded or is U Newsletter
easily
your home already at the maximum coverage area permitted. Is there room for a pool? Can your property be U Homes Value
subdivided? Our extensive experience, knowledge of zoning regulations and relationships with builders have
given us a unique ability to recognize potential opportunities that easily are overlooked. Signup
Buyers are more likelyto pursue homes that apear spacious, uncluttered and current. In some instances, this
merely entails streamlining knick-knacks and decluttering closets. Others may need a fresh coat of paint or
accessorizing. We can assistyou in the coordination of the staging process, providing general guidance, a
checklist for reference and access to our staging experts.
3. Pricing
We are keenly aware that before an actual search begins, our buyers have availed themselves of considerable
market data on the internet. Our analysis, therefore, must be both thorough and nuanced, taking into
consideration your homes strengths and weaknesses against the backdrop of current offerings and recent sales.
Our goal is thatby the end of our presentation, you willhave a fullunderstanding of our analysis and pricing
rationale. Together with you, we willarrive at an asking price which willengender the greatest interest and shine
the best lighton your home.
4. Marketing
http://www.glasserlipton.com/for-sellers/ 1/3
FILED: WESTCHESTER COUNTY CLERK 10/01/2018 05:13 PM INDEX NO. 60767/2018
7/11/2018 The Glasser Lipton
Team at HoulihanLawrence | TheGlasserLiptonTeam
NYSCEF DOC. NO. 246 RECEIVED NYSCEF: 10/01/2018
While your homeis being
prepared,we develop extensive
marketingmaterials
and arrange for distribution.
We
schedulea professional
photoshoot of your home
and compose a detailed
and compellingdescription
highlighting materials. A member
key selling points for inclusion in marketing of The Glasser Lipton Group
is always
present to direct
the shoot, thus ensuring optimal
results. We prepare
a full marketing
brochureof your home,
floor plans, virtual tours and
a single property
website.
Extensive online presence to our marketing
is central efforts. Once
the listing is submitted
to MLS,we providethe
broadestcoverage it through
by syndicating the Houlihan
Lawrence websiteas well as Reator.com,
Trulia.com,
NYTimes.com and
Zillow.com, more. Email campaigns
are employed brokers within the
to buyers and
extensively
community, New York City, the Tri-State Area.
We leverageSocial Mediato publish listing information
on
Facebook, Twitter and
Linkedln. And when our marketing
appropriate, includespostings on the Christies' and
Mayfairwebsites for international
distribution.
5. Our Network
We are proudto be a part of Houlihan
Lawrence, the market
leaderin lower Westchester
county,representing
60% of homesales andover four times the dollar volume
of its nearest competitor. we and
Collectively, our
colleagueshave developed an unrivaled client
proprietary base of buyers. Daily, each
of us is on high alert to
receiveinformation
on new listings to share with our respective
clients. The Glasser Lipton Group
subscribes to this
uniqueapproach, utilizing this platform
to promote our listings throughout
this powerful
broker network.
We also
leverageour extensive throughout
relationships the wider
broker community,inviting all brokers to show your
home to their buyers.
6. Superior Service
By workingas a group,
we are structured seamless 24/7 service, ensuring continual
to provide and
availability
responsiveness. We pride ourselves on providing
constantcommunicationwith our sellers to discuss new
developments or concerns,
sharing feedback
from potential
buyers andbrokers. Our ongoing
analyses enable
us to maintain
a constantpulse on market within various communities
conditions and points so that we can
price
advise our clients if situations arise whereshould be adjusted.
positioning
7. Evaluate offers and
Negotiations
An offer is more than just a dollar
amount. Sometimes the best offer does not have
the highest dollar
amount.
Based on years of experience,
we counselour Sellers on how to weigh
factors the strength
including of the offer,
of the Buyer and
credibility various terms and such as timing,
conditions, contingenciesand legal implications.
We will discuss strategies
in response to different
offers received, into account
taking the strength
of the offer and
real time market as well as our client's personal situation.
conditions,
8. Accepted Offer and Inspections
There are delicate
and critical
steps in keeping
a dealtogether.Drawing upon our years of successful deal
making,The Glasser Lipton Group will advise and
guideyou through which
the challenges can emerge at this
time.We will help you understand
whichitems, if any, identified
by the inspection
should be addressed.
As your
advocates,we are especially
careful
to use just the right language
and tone in all of our conversations
with the
counterparty, just as we do during
the negotiations.
The Glasser Lipton Group
possesses the communication
skillsand
sensitivity to response time which
are necessary to get to contract.
9. ContractExecution
Once all issuesare resolved,
the contractis signed first by the Buyer, most often
accompanied by a check for
10%of the purchaseprice, which
is deposited
into the Seller's attorney's
escrow account.The Seller then counter
signs the contract.
Contractssometimesincludeclauses stating that
the agreementis contingent
upon certain such as
conditions,
the Buyer being
ableto secure a mortgage.
Thisis known
as a Conditional
Contract.An unconditional
contract
does not contain
such clauses.
At this stage,
issuessometimesarise as a result of appraisals,
lenderrequirements
or title problems.
Although your
attorney you through
will lead the contract
phase of the transaction,
we are here to help save the deal
by
answeringyour questions, ensuring that you understand
the process and
to provide such
resources to help rectify
challenges.
10. The Closing
Althoughyour attorney most aspects
will handle leadingup to andthroughthe Closing, we'II still be here for you
to answer any questions and
help in any way we can.
http://www.glasserlipton.com/for-sellers/ 2/3
FILED: WESTCHESTER COUNTY CLERK 10/01/2018 05:13 PM INDEX NO. 60767/2018
7/11/2018 The Glasser Lipton
Team at HoulihanLawrence | TheGlasserLiptonTeam
NYSCEF DOC. NO. 246 RECEIVED NYSCEF: 10/01/2018
THE GLASSER LIPTON TEAM REAL ESTATE STAY CONNECTED
AT HOULIHAN LAWRENCE
ale
bil 1.4S
http://www.glasserlipton.com/for-sellers/ 3/3
Preview
FILED: WESTCHESTER COUNTY CLERK 10/01/2018 05:13 PM INDEX NO. 60767/2018 NYSCEF DOC. NO. 246 RECEIVED NYSCEF: 10/01/2018 EXHIBIT 63 FILED: WESTCHESTER COUNTY CLERK 10/01/2018 05:13 PM INDEX NO. 60767/2018 NYSCEF DOC. 7/11/2018 NO. 246 The Glasser Lipton Team at Houlihan Lawrence Glasser Lipton Team RECEIVED NYSCEF: 10/01/2018 | The -- AASSER LIP ON A HOME ABOUEW| MAP SE R R E IC S _TOjNN GUIDES |ÏG NT_AC_ T_U S LO G | FOR SELLERS cRurs Service & Experience + Unique Offerings + Houlihan Lawrence Network SEARCH Location • Over 50+ years • Floor plans • Team responsible for 60% of 10583 combined experience home sales dedicated to selling • Single your home Bedrooms Any • 24/7 service Property provided by team of 3 Websites Baths Any professionalS • Full time marketing Complimentary Price Any Price professional staging Home Size Any Size The Glasser Lipton Group has an exceptionally deep track record of getting listingssold for the highest possible Keywords clients' price within our desired time frames. By combining our individual talents and backgrounds with the resources only available at Houlihan Lawrence, we are able to provide outstanding representation and service. We understand that selling your home is often a very emotional and stressful process. Your home holds memories Search Reset of many milestones. It is also most likelyyour most substantial financial asset. Our role is toachieve your goals in a seamless process, as outlined below: 1. InitialConsultaion FREE MARKE T ANALYSIS We begin by discussing your goals, including financial and timing considerations. Are you looking to sellas soon as possible or do you wish to stay inyour home through the end of the school year? Have you puchased another homeg Name We'll also determine optimal timing forrelease ofyour listinginto the market. Thiswill vary depending upon the Email * prevailing supply and demand inyour immediate area within your home's general price range. 2. Extensive Study of Your Home Interested in:* U Email Alerts The Glasser Lipton Group willcriticallyevaluate the current structure and conditions of your home. We'II identify your home's fullpotential, as well as possible limitations. For instance, can the kitchen be expanded or is U Newsletter easily your home already at the maximum coverage area permitted. Is there room for a pool? Can your property be U Homes Value subdivided? Our extensive experience, knowledge of zoning regulations and relationships with builders have given us a unique ability to recognize potential opportunities that easily are overlooked. Signup Buyers are more likelyto pursue homes that apear spacious, uncluttered and current. In some instances, this merely entails streamlining knick-knacks and decluttering closets. Others may need a fresh coat of paint or accessorizing. We can assistyou in the coordination of the staging process, providing general guidance, a checklist for reference and access to our staging experts. 3. Pricing We are keenly aware that before an actual search begins, our buyers have availed themselves of considerable market data on the internet. Our analysis, therefore, must be both thorough and nuanced, taking into consideration your homes strengths and weaknesses against the backdrop of current offerings and recent sales. Our goal is thatby the end of our presentation, you willhave a fullunderstanding of our analysis and pricing rationale. Together with you, we willarrive at an asking price which willengender the greatest interest and shine the best lighton your home. 4. Marketing http://www.glasserlipton.com/for-sellers/ 1/3 FILED: WESTCHESTER COUNTY CLERK 10/01/2018 05:13 PM INDEX NO. 60767/2018 7/11/2018 The Glasser Lipton Team at HoulihanLawrence | TheGlasserLiptonTeam NYSCEF DOC. NO. 246 RECEIVED NYSCEF: 10/01/2018 While your homeis being prepared,we develop extensive marketingmaterials and arrange for distribution. We schedulea professional photoshoot of your home and compose a detailed and compellingdescription highlighting materials. A member key selling points for inclusion in marketing of The Glasser Lipton Group is always present to direct the shoot, thus ensuring optimal results. We prepare a full marketing brochureof your home, floor plans, virtual tours and a single property website. Extensive online presence to our marketing is central efforts. Once the listing is submitted to MLS,we providethe broadestcoverage it through by syndicating the Houlihan Lawrence websiteas well as Reator.com, Trulia.com, NYTimes.com and Zillow.com, more. Email campaigns are employed brokers within the to buyers and extensively community, New York City, the Tri-State Area. We leverageSocial Mediato publish listing information on Facebook, Twitter and Linkedln. And when our marketing appropriate, includespostings on the Christies' and Mayfairwebsites for international distribution. 5. Our Network We are proudto be a part of Houlihan Lawrence, the market leaderin lower Westchester county,representing 60% of homesales andover four times the dollar volume of its nearest competitor. we and Collectively, our colleagueshave developed an unrivaled client proprietary base of buyers. Daily, each of us is on high alert to receiveinformation on new listings to share with our respective clients. The Glasser Lipton Group subscribes to this uniqueapproach, utilizing this platform to promote our listings throughout this powerful broker network. We also leverageour extensive throughout relationships the wider broker community,inviting all brokers to show your home to their buyers. 6. Superior Service By workingas a group, we are structured seamless 24/7 service, ensuring continual to provide and availability responsiveness. We pride ourselves on providing constantcommunicationwith our sellers to discuss new developments or concerns, sharing feedback from potential buyers andbrokers. Our ongoing analyses enable us to maintain a constantpulse on market within various communities conditions and points so that we can price advise our clients if situations arise whereshould be adjusted. positioning 7. Evaluate offers and Negotiations An offer is more than just a dollar amount. Sometimes the best offer does not have the highest dollar amount. Based on years of experience, we counselour Sellers on how to weigh factors the strength including of the offer, of the Buyer and credibility various terms and such as timing, conditions, contingenciesand legal implications. We will discuss strategies in response to different offers received, into account taking the strength of the offer and real time market as well as our client's personal situation. conditions, 8. Accepted Offer and Inspections There are delicate and critical steps in keeping a dealtogether.Drawing upon our years of successful deal making,The Glasser Lipton Group will advise and guideyou through which the challenges can emerge at this time.We will help you understand whichitems, if any, identified by the inspection should be addressed. As your advocates,we are especially careful to use just the right language and tone in all of our conversations with the counterparty, just as we do during the negotiations. The Glasser Lipton Group possesses the communication skillsand sensitivity to response time which are necessary to get to contract. 9. ContractExecution Once all issuesare resolved, the contractis signed first by the Buyer, most often accompanied by a check for 10%of the purchaseprice, which is deposited into the Seller's attorney's escrow account.The Seller then counter signs the contract. Contractssometimesincludeclauses stating that the agreementis contingent upon certain such as conditions, the Buyer being ableto secure a mortgage. Thisis known as a Conditional Contract.An unconditional contract does not contain such clauses. At this stage, issuessometimesarise as a result of appraisals, lenderrequirements or title problems. Although your attorney you through will lead the contract phase of the transaction, we are here to help save the deal by answeringyour questions, ensuring that you understand the process and to provide such resources to help rectify challenges. 10. The Closing Althoughyour attorney most aspects will handle leadingup to andthroughthe Closing, we'II still be here for you to answer any questions and help in any way we can. http://www.glasserlipton.com/for-sellers/ 2/3 FILED: WESTCHESTER COUNTY CLERK 10/01/2018 05:13 PM INDEX NO. 60767/2018 7/11/2018 The Glasser Lipton Team at HoulihanLawrence | TheGlasserLiptonTeam NYSCEF DOC. NO. 246 RECEIVED NYSCEF: 10/01/2018 THE GLASSER LIPTON TEAM REAL ESTATE STAY CONNECTED AT HOULIHAN LAWRENCE ale bil 1.4S http://www.glasserlipton.com/for-sellers/ 3/3